This privacy policy applies to the Divine Lineage website, divinemothercenter.org, and our related websites including peacefires.org, saifamily.org, divinemotherschool.org, virtualashram.health, (our “website”) is managed by Divine Assistants International (“Divine Lineage”, “we,” or “us”). Our website and related services are hereinafter collectively referred to as our “Services.” We are a non-profit healing, meditation, and retreat center located in the remote forest of Mendocino County in Laytonville, Northern California. We are bridging ancient healing technology and modern life, by sharing spiritual science from the Divine Mother’s ancient palm leaf manuscripts of India, some thousands of years old, that reveal techniques and practices for improving and elevating every aspect of our lives and world. We provide courses, events, online broadcasts, spiritual teaching, spiritual counseling, educational materials, books, and learning services.
We respect your privacy and are committed to maintaining and using responsibly any information we collect through your use of our Services responsibly. We use the terms “User,” “you,” and “your” to mean any person using our websites or attending related events, including any organization or person using our websites on an organization’s behalf. This privacy policy applies to the processing of information about members and other individuals that we collect when you use our any of our websites, applications, or services we offer, or when you communicate with us.
This privacy policy governs the manner in which the website collects, uses, maintains and discloses information collected from users (each, a ‘User’) of the website. This privacy policy applies to the Site and all products and services offered by Divine Lineage. This policy does not, however, govern the manner in which third-party vendors utilized by Divine Lineage in operating this Site collect, use, maintain and disclose information collected from Users.
Please read this privacy policy carefully prior to accessing or using our website or our Services. If you have any questions, please contact us at: .
The Information We May Collect
Our primary purpose in collecting information from or about you is to provide you with a safe, smooth, efficient, and customized experience. Depending on the manner in which you use our website or our Services, we collect information about you that we deem necessary for providing information, services and features that optimize, secure, and ease your user experience.
Personal Information (“PII”): Divine Lineage may collect and process information that could be directly associated with you, without the aid of additional information; information such as your full name, user name, gender, phone number, email address, billing or mailing address, credit/debit card information, photo, parents names, birth date, prayers or sankalpams (intentions). You can choose not to provide us with certain information, but that may result in you being unable to use certain features of our website because such information may be required in order for you to register for an account; purchase power objects; receive distance spiritual healing energy transmissions; participate in fire ceremonies; register for programs or services; participate in discussion forums or blogs; ask a question; or initiate other transactions on our website. Payment Information & Third-Party Payment Processors: For the purposes of billing, Divine Lineage uses PayPal, Authorize.net, and Teachable payment gateway (Stripes), and we may request your credit card and certain contact information, such as a billing address. We retain credit card information internally for the purpose of all payment processing related to our services. This includes the use of your payment information to allow you to purchase courses, purchase spiritual items on our website or in-person, register for programs, receive spiritual healing and/or spiritual counseling sessions, or making direct donations.
Payments processed via Custom Payment Gateways by third parties like PayPal and Stripe are subject to the terms of use and privacy policies of those payment gateways and are not accessible or controlled by Divine Lineage. For payments processed via Divine Lineage Payment and Custom Payment Gateways on our website, we receive information related to the payment status of your account; this information includes, but is not limited to, your payment card type and last four digits, postal code, country of origin, and payment expiration date. For additional information, we recommend that you review the payment processor’s privacy policy.
Information from Third Party Platforms: We use the online course creation platform, Teachable, for our courses and programs on divinemotherschool.org and virtualashram.health. We use Houghton Solutions for our contact and donor relationship management. We use MailChimp as our email automation platform, and also use the email automation feature in Teachable to send email notifications to you about your courses, upcoming courses, and other related information we think may be of interest to you, and the email automation feature in Houghton Solutions to send donation and order receipts, blessing request information, and notices about your account and payments, including any declined credit card notices.
The above mentioned third party platforms are operated, controlled, and maintained by third parties that are not operated, controlled, or maintained by Divine Lineage. We recommend that you read the terms of use or service and privacy policies of those platforms to understand how they collect and treat your data and what data they might share with us or other third parties. Third Party Social Networks: You may also allow our website to interact with one or more third party social networks or platforms (such as Facebook, Twitter, etc.) such as by using social sharing buttons to make a post, which will provide data about you to us platforms. The information you allow Divine Lineage to access varies by platform, and it is affected by the privacy settings you and those that you are connected with establish while using such platforms.
Demographic and Usage Data (Non-Personal Information): Divine Lineage may collect information through the use of cookies, HTML5 local storage, and other similar technologies. “Cookies” are alphanumeric identifiers in the form of text files that are inserted and stored by your web browser on your hard drive. Divine Lineage may set and access cookies on your computer or wireless device to track and store preferential information about you. We may gather anonymous information about Users through cookie technology on an individual and aggregate level. Such information is used within Divine Lineage internally. You may opt out of receiving cookies from our website by following the instructions in your web browser. Note, however, that deleting cookies or directing your browser to refuse them may limit your ability to use certain portions of our website that require cookies to function.
*Non-Personal Information. * Divine Lineage uses Google Analytics to help improve the reach of our website to online users, and this gathers certain information automatically and stores it in log files both within Google Analytics and Divine Lineage website. This information may include Internet protocol (IP) addresses, browser type, operating system, and other usage information about the use of our website, including a history of the pages you view. No PII about you is shared with third parties through the use of Google Analytics on our website. Google Analytics may collect general information that will not personally identify you, such as: Internet browser, operating system, IP address, date of visit, time of visit and path taken through the website. Divine Lineage may also collect other Non-Personal Information as visitors browse our website, such as the web traffic, what pages are visited, from where visitors come, and other demographic information, such as age, gender, and search habits.
How We Use the Information We Collect
We may use the information we collect for a number of purposes. We may use it to respond to your inquiries and otherwise correspond with you, to process transactions that you request, to maintain accounts, such as your student account, to preserve the security and integrity of our website and services, to conduct market research or surveys, and to administer, review, and/or improve both the quality of and your experience of the content of our website and services. We may also use the information to communicate with you about courses and other services that we think may be of interest to you, or to address refund, chargebacks, payment or copyright disputes.
Divine Lineage provides to Instructors of our on-line courses using the Teachable platform the following information about the Students enrolled in their respective Courses
- name
- email address, and
- the Instructor’s Course in which the Student has enrolled. Divine
Lineage does not disclose any other information about Students to Instructors, and Students assume full responsibility for the disclosure and use of any other PII the Student chooses to disclose to any Instructor or other users, which at all times shall be subject to the terms of this privacy policy.
Except as stated above noted, Divine Lineage may disclose any of your information, which in some cases includes PII, in the following situations:
- With your consent, Divine Lineage may transmit your PII to a third party when you give us express permission to do so. For example, this may occur when we complete a payment transaction on your behalf or at your request.
- With our authorized service providers,Divine Lineage may share your PII with our authorized service providers that perform certain services on our behalf. These services may include processing credit card payments, providing customer service and marketing assistance, performing business and sales analysis, supporting our website functionality, and supporting other features offered through our website. These service providers may have access to PII needed to perform their functions but are not permitted to share or use such information for any other purposes.
- In connection with a substantial organizational transaction, such as the dissolution of the organization, if another organization or company acquires Divine Lineage, that organization or company will take on all responsibility for the information we collect, including PII, and it will assume all rights and obligations with respect to that information. Should this happen, the acquiring organization or company may implement its own policies with respect to your information.
- If we are required to disclose information by law. Divine Lineage may be obligated to disclose a User’s personal information, if directed by a court of law or other governmental entity. Without limiting the foregoing, we reserve the right to disclose such information where we have a good faith basis to believe that such action is necessary to: (a) comply with the law; (b) protect and defend Divine Lineage’s rights and property, or safety of Divine Lineage, our users, our employees, our volunteers, or others; (c) protect against misuse or unauthorized use of our website and/or Services and/or to enforce our Terms of Use or other agreements or policies; and/or (d) protect your personal safety or property or that of the public. In the event that your information is disclosed, we will comply with the law and make commercially reasonable efforts to notify you.
Please keep in mind that all of the information that you disclose or content that you post in your user profile, forum posts, comments, or other public portions of our website becomes public information. Because this information is publicly available, we cannot control how others treat it so we ask all Users to exercise care in deciding what information they chose to share. If you terminate your Divine Lineage student account, or accounts and permissions on our websites, we may retain your PII for administrative purposes but we will not publicly or share it in any other way externally. However, this does not mean that we will scrub your posts from our publicly available information.
New Uses of Information
From time to time, we may use visitor information for new, unanticipated uses not previously disclosed in our privacy policy. If our information practices change at some time in the future, we will post the policy changes to our website to notify you of these changes. If you are concerned about how your information is used, you should visit our website periodically and review our policies.
Data Retention
We will save your PII for as long as allowed by law until you erase you or delete your account or otherwise exercise your right to erase your PII.
Access to Your Information and Other Rights
You are, at any time and free of charge, entitled to receive a copy of the PII that we hold about you and information about the processing thereof. Please note that Divine Lineage needs to be able to determine your identity in order to be able to respond to your request.
If you believe that any PII we are holding is incorrect or incomplete please contact us at:
We will work with you to make any corrections deemed necessary. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect. You may change visibility of your personal information throughout our website by editing your personal profile.
You have the right to request that Divine Lineage restricts the processing of your PII under certain conditions. For example, if you contest the accuracy of the PII, the processing may be restricted for a period of time, enabling Divine Lineage to verify the accuracy of the PII or if Divine Lineage no longer needs the PII for the purposes of the processing but you require the PII for the establishment, exercise, or defense of legal claims.
You have the right to have your PII deleted without undue delay and Divine Lineage is obliged to delete your PII without undue delay if, for example, the PII is no longer necessary in relation to the purpose for which it was collected or otherwise processed. Please note that Divine Lineage is not obliged to delete the PII if Divine Lineage can show that the processing is necessary, for example, for the establishment, exercise, or defense of a legal claim.
If you provide your email address to Divine Lineage, you will always have the opportunity to opt out of receiving email, newsletters and promotions through the unsubscribe link in the email communications or by logging into and changing the preferences for your user account. We may send you other types of transactional and relationship e-mail communications, such as service announcements and, administrative notices without offering you the opportunity to opt out of receiving them. Please note that changing information in your account, or otherwise opting out of receipt of promotional email communications will only affect future activities or communications from us. If we have already provided your information to a third party (such as a credit card processing partner) before you changed your preferences or updated your information, you may have to change your preferences directly with that third party.
You have the right to object, on grounds relating to your particular situation, at any time to Divine Lineage processing of your PII if the processing is based on, for example, legitimate interests. If you object to such processing, Divine Lineage will no longer be entitled to process your PII based on such legal basis, unless Divine Lineage can demonstrate compelling legitimate grounds for the processing which overrides your interests, rights, and freedom or if it is conducted for the establishment, exercise, or defense of a legal claim.
You have, under certain conditions, the right to receive the PII concerning you and which you have provided to Divine Lineage, in a structured, commonly used and machine-readable format and have the right to transmit such PII to another data controller without Divine Lineage trying to prevent this, where Divine Lineage’s processing of your PII is based on a contract or consent and the processing is carried out by automated means. In such case you have the right to request that the PII shall be transmitted from Divine Lineage directly to another data controller, where technically feasible.
You also have the right to withdraw your consent, if applicable. If you withdraw your consent, please note that this does not affect the lawfulness of the processing based on your consent before its withdrawal and that Divine Lineage may, under certain circumstances, have another legal ground for the processing and therefore may be entitled to continue the processing.
If you would like to exercise your rights, you may contact us on the contact details provided at the bottom of this privacy policy.
Securing Your Information
Divine Lineage takes a range of security measures designed to protect your PII and keep it confidential (unless it is non-confidential by nature) and free from any unauthorized alteration. For example, only authorized employees are permitted to access personal information, and they may do so only for permitted business organizational functions. In addition, we use encryption in the transmission of financial information between your system and ours, and we use firewalls to help prevent unauthorized persons from gaining access to your personal information.
Where we have given you (or where you have chosen) a password for access to certain parts of our website, you are responsible for keeping this password confidential. As the safety and security of your information also depends on the precautions you take, we ask you not to share your password with anyone.
Third Parties and Other Information Collectors
Except as otherwise expressly included in this privacy policy, this document only addresses the use and disclosure of information we collect from you. To the extent that you disclose your information to other parties through our website, whether between Instructor and Student or other Users or individuals, different rules may apply to their use, collection, and disclosure of the personal information you disclose to them. Since we do not control the information use, collection, or disclosure policies of third parties, you are subject to their privacy policies.
Our website may include links to third party websites. Once you have used these links to leave our website, you should note that we do not have any control over third party websites. We are not responsible for the content of such websites or the protection and privacy of any information which you provide while visiting such sites. Third-party websites are not governed by this privacy policy. You should exercise caution and look at the privacy policies applicable to the websites in question.
Do-Not-Track Procedures
Note that any Do-Not-Track instructions from your browser or similar mechanism will not affect our collection of the data that you voluntarily provide to Divine Lineage through such means as browsing our website, signing up for any of the Services or any Courses, entering PII into information fields on our website, or posting on any of our forums or blogs. Be advised that third parties are free to collect any information that you volunteer to Divine Lineage that is visible to the public. Therefore, please do not provide Divine Lineage any other third party with any information that you do not want collected.
California Civil Code Section 1798.83 Compliance
Under California law, upon request, Divine Lineage is required to disclose to its California customers the identity of any third parties to whom we have disclosed PII within the previous calendar year, along with the type of PII disclosed, for the third parties’ direct marketing purposes. Please note that under California law, we are only required to respond to a customer request once during any calendar year. If you are a California resident and would like to make such a request, please contact us at:
Users Outside of the United States
The Services we provide are hosted in the United States and are governed by the laws of the United States. If you are using the Services outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States where Divine Lineage’s servers and databases are located. By using the Sites, you consent to the transfer of information to countries outside your country of residence.
No Rights of Third Parties
This privacy policy does not create rights enforceable by third parties or require disclosure of any personal information relating to users of the website.
Changes to the Privacy Policy
We may review and update this privacy policy from time to time in at our sole discretion and will notify you of such changes. As such, your continued use of the Services after receipt of notification of changes to this privacy policy is deemed to be acceptance of those changes.
Contact Us
If you have questions or concerns regarding this privacy policy or Divine Lineage’s processing of your PII or if you would like to exercise your rights described in this privacy policy you may contact us at:
Your Acceptance of These Terms
By using this Site, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.
For More Information, Please Contact
Revised 8-11-2021
